Top 20 Countries Searching for Brazilian Butt Lifts (BBL) 🌍

Written by Hollywood Surgeon Reviewed by Hollywood Surgeon

Last updated 08 January 2024

4 min read

In this article:


  • US, Germany & UK search for Brazilian Butt Lifts the most.
  • Buttocks augmentation procedures which are similar to BBL (if not the same) are highest in Mexico, Brazil & the US.
  • Overseas BBLs increase your risk of serious complications. Decrease your risk by having your BBL surgery in Australia by a qualified surgeon.
Cosmos Clinic BBL

The rise of the Brazilian Butt Lift (BBL) appears to have no boundaries with high global interest in this popular cosmetic procedure. But which countries are leading the trend? Let’s find out. 

The beauty and cosmetic world has seen various trends come and go. However, one particular procedure has been consistently gaining traction globally: the Brazilian Butt Lift. 

Often seen as the epitome of body sculpting, this surgery reshapes the buttocks to achieve a more sculpted and youthful appearance. 

While some might assume this trend is limited to beauty-focused regions, the data shows it has global interest. Let’s take a closer look at the countries searching most about this procedure.

Which Countries Are Most Curious About Brazilian Butt Lifts? 

Rank Country Searches (per month) 
1 United States 27K
2 Germany 6.6K
3 United Kingdom 4.6K
4 Canada 4.2K
5 Australia 3.5K
6 India 2.5K
7 Sweden 1.6K
8 France 1.4K
9 Brazil 1.3K
10 Philippines 1.2K
11 Netherlands 1.2K
12 Austria 1.0K
13 South Africa 1.0K
14 Switzerland 800
15 Turkey 800
16 Italy 700
17 Mexico 700
18 Russian Federation 600
19 Belgium 600
20 Indonesia 600
Source: ahrefs

A Note on This Data:

The information presented is based on global search volumes by country. It’s important to understand that this doesn’t directly correlate with where the BBL procedures are actually performed. For instance, individuals in the UK might be researching the surgery but choosing to undergo the procedure in destinations like Turkey. Without comprehensive global data on the actual surgeries, we can’t pinpoint the exact locations of procedures based solely on search trends. 

The BBL results you can achieve from a reputable Australian surgeon (Cosmos Clinic)

Number of Butt Augmentations by Country (Top 10) 

The below data comes from the International Society of Aesthetic Plastic Surgery (ISAPS)

Every year the plastic surgery body releases a global report on aesthetic and cosmetic procedures completed across the world. 

Butt augmentations are becoming increasingly popular, and while a butt augmentation is not always the same as a Brazilian Butt Lift – they are inherently similar.

Stanford Cosmetic Surgery suggests butt lifts and BBLs are the same. However, since there’s no clear rule saying they’re the same, we’ve kept the search data for butt lifts separate from ISPAS buttock augmentation data.

Rank Country Butt Augmentation in 2022
1 Brazil 175,899 
2 Mexico 95,521 
3 United States 42,528 
4 Turkey 18,611 
5 Argentina 17,900 
6 Iran 10,978 
7 India 4,363
8 United Kingdom 4,082 
9 Italy 5,099 
10 Germany 2,945 
Source: ISAPS Global Survey 2022

Butt Lift Global Stats 2022 

Since 2018, buttock augmentation and buttock lifts have been increasing globally, as you can see from the stats below.

Surgery  2022 2021 2018 2022-2018 difference 
Buttock augmentation 820,762 523,331 346,432 +136.9%
Buttock lift  95,174 63,190 43,734  +117.6%
Source: ISAPS Global Survey 2022
More Cosmos Clinic BBL results

Why Are Brazilian Butt Lifts Popular in Brazil, Turkey and Mexico? 

It’s typically cheaper

Safety standards/regulations around the surgery aren’t as stringent 

It’s often promoted as a relaxing holiday rather than a big surgery 

Customers aren’t given enough warning about the potential risks 

There’s no doubt there’s a growing increase in Brazilian Butt Lift surgery. But why are people choosing to head overseas for Brazilian Butt Lifts rather than getting the procedure done from the comfort and safety of home?

Cost plays a significant role 

Dr Nora Nugent, vice president of the British Association of Aesthetic Plastic Surgeons (BAAPS), told the BBC while BBLs can cost between £6,000 and £12,000 in the UK (AU $12,000–$24,000), procedures in Turkey are advertised from £3,500 to £5,000 (AU$7,000–$10,000).

Cosmetic tourism

Clinical consultant psychologist Dr Anu Sayal-Bennett also told the BBC the allure is heightened by glossy advertisements that pitch the surgery as a good opportunity for tourism.

“The glossy adverts: you can get your BBL, sip your cocktails and have your beach holiday and it’s cheap at the price. But it’s an illusion – it’s major surgery.”
“The buttocks are swollen, sore and bruised and where the fat has been taken out… there is swelling and bruising there as well… You need padded dressings and compression bandages so you’re not going to be sitting on a beach.”

Many UK patients have needed urgent follow-up care after undergoing surgeries abroad.

The Department of Health also noted the “safety standards in other countries may not be as high as in the UK.” 

Risks not explained 

In an inquest into the death of a UK woman, Melissa Kerr, following a BBL procedure in Turkey, the coroner determined she hadn’t been adequately informed about the risks involved

Ms Lake said, “The danger to citizens who continue to travel abroad for such procedures continues… and I’m of the view that future deaths can be prevented by way of better information.”

The Takeaway 🎯

If you’re thinking about a BBL, your best bet is to have it done in Australia by a qualified and experienced surgeon. This ensures you’re under the care of a professional who follows local standards, prioritising your safety and desired outcomes.